Fractional Sales Leader
Less Spend. More Sales.
I've scaled from zero to INC 500, so I know the grind. Still running sales at $1M–$10M? You're bottlenecking your growth. Ready to break through? Let's talk.
Fractional Sales Leadership for $1M–$10M ARR Companies
With over 9 years of experience as a Fractional Sales Leader, I specialize in helping technical and operational founders of companies with $1M–$10M ARR build repeatable sales systems and transition from leading sales themselves to managing high-performing sales teams.
My focus is on delivering systematic frameworks tailored for the critical growth stage where founders must document sales processes, onboard their first sales reps, and scale effectively without becoming a bottleneck.
I bring extensive expertise in sales leadership, sales and marketing alignment, and sales team development. My mission is to empower founders to optimize their time and resources while building scalable sales teams capable of generating predictable revenue.
With a proven, systematic approach, I help you develop sales pipelines you can count on, implement effective hiring scorecards to get the best salespeople, and establish reliable sales processes that drive sustainable growth.
What You Get
Fractional Sales Leadership to grow sales, optimize your team and free YOU up.
Sales Team Organization
Structure your sales team for maximum efficiency. Clear roles, accountability, and reporting systems that keep everyone aligned.
Sales Process Optimization
Streamline your sales process from lead to close. Eliminate bottlenecks and create a repeatable, scalable system.
Sales Team Training & Coaching
Equip your team with the skills and knowledge they need. Customized training programs that address your specific challenges.
Sales Playbook Development
We'll create a comprehensive playbook that ensures consistency. Scripts, emails, and processes that get everyone on the same page.
Accurate Pipeline Management
Implement proven pipeline management strategies. Forecast accurately and close more deals with predictable results.
CRM Optimization
Set up and optimize your CRM for real results. Data-driven insights that help you make better decisions faster.
It's not how much you sell.
It's how much you take home.
Every dollar you spend on inefficient sales processes is a dollar you don't take home. Let's fix that.
Let's Get Going!What Clients Say
Real results from real businesses
"When Louie came on board he wrote and organized our outbound scripts and emails. We now had everyone working off the same playbook, and it gave us consistency."
Neal Reynolds
CEO - BankMarketingCenter.com
How It Works
A proven process that delivers measurable results
Initial Consultation
We start with a conversation regarding your current sales operations. If you agree, and I think I can help, I'll conduct a Sales Audit.
The Sales Audit
I'll assess your team, processes, KPIs, results and goals to create a customized action plan for improvement with clear objectives, measurable KPIs, and a timeline that works for your business.
Implementation
I'll work directly with your team to implement new systems and processes. Hands-on training ensures everyone knows exactly what to do.
Optimization & Growth
Continuous improvement is key. We'll monitor results, make adjustments, and scale what works to drive consistent growth.
Frequently Asked Questions
Everything you need to know about fractional sales leadership
Let's Talk
Ready to transform your sales team? Get in touch today.
Phone
(404) 808-5326Recognized Excellence
Award-winning sales consulting and leadership

Louie Bernstein has received four prestigious awards for excellence in sales consulting and leadership.