A Fractional Sales Leader
Expertise Without The Overhead
I have been a successful Fractional Sales Leader since 2017 after nearly 50 years in business. I specialize in helping technical and operational founders of companies with $1M–$10M ARR transition out of founder-led sales to scale their their companies. I build repeatable sales systems and help grow ordinary sales teams into high-performing ones. You get systematic frameworks tailored for the critical growth stage where founders must document processes, onboard their first few sales reps, and scale effectively without becoming a bottleneck. I've scaled from zero to INC 500, so I understand the grind. I've been where you are. Still running sales at $1M–$10M? Ready to break through? Let's talk.
Fractional Sales Leadership for $1M–$10M ARR Companies
With over 9 years of experience as a Fractional Sales Leader, I specialize in helping technical and operational founders of companies with $1M–$10M ARR build repeatable sales systems and transition from leading sales themselves to managing high-performing sales teams.
My focus is on delivering systematic frameworks tailored for the critical growth stage where founders must document sales processes, onboard their first sales reps, and scale effectively without becoming a bottleneck.
I bring extensive expertise in sales leadership, sales and marketing alignment, and sales team development. My mission is to empower founders to optimize their time and resources while building scalable sales teams capable of generating predictable revenue.
With a proven approach, I collaborate with businesses to develop actionable sales pipelines, implement effective scorecards for hiring, and establish reliable sales processes that drive sustainable growth.
What You Get
Fractional Sales Leadership that builds the system so you can scale.
Sales Team Organization
We'll structure your sales team for maximum efficiency. Clear roles, accountabilities, and reporting systems that keep everyone aligned and on track. One playbook.
Sales Process Optimization
The keys to repeatable sales growth are sales processes and systems - from lead to close. We'll have everyone working in alignment eliminating and confusion.
Sales Team Training
Your team gets my 589-page sales training system. We'll equip your team with the skills and knowledge they need to close business.
Sales Playbook Development
We'll build a comprehensive Sale Playbook that ensures consistency. Scripts, emails, and processes that get everyone on the same page. Plus, it will make onboarding new salespeople more productive, more quickly.
Pipeline Management
We'll implement a sales pipeline that's based on reality. Not what the salesperson hopes or thinks is happening A good, actionable pipeline helps with predicting cash flow.
CRM Optimization
We'll optimize your CRM for real results by insisting on data hygiene . You will get data-driven insights that help you make better decisions, faster.
It's not how much you sell.
It's how much you take home.
Every dollar you spend on inefficient sales processes is a dollar you don't take home. Let's fix that.
Let's Get Going!What Clients Say
Real results from real businesses
“When Louie came on board he wrote and organized our outbound scripts and emails. We now had everyone working off the same playbook, and it gave us consistency.”
Neal Reynolds
CEO - BankMarketingCenter.com
Fractional Sales Leader for the Founder Trapped in Sales
You built this. From nothing. Now you're stuck.
That brutal climb from $1M to $10M in revenue? It's a trap. You know you're the bottleneck, the one still running sales calls, but the thought of a $250k+ VP of Sales gamble makes your stomach churn. And those big consulting firms with their "proprietary systems"? They've never felt the grind of scaling from zero. They don't get it.
I do.
A Fractional Sales Leader isn't just another line item on your P&L. It's your path to freedom. It's for the technical or operational founder who needs more than just a manager; you need a partner who has walked this exact path and scaled a company from the ground up to the INC 500.
Forget the corporate jargon. This is about building a repeatable sales machine tailored for your business, so you can transition from being the Chief Salesperson back to being the CEO. We'll build your sales playbook, coach your team, and implement a pipeline you can actually trust.
Stop letting sales management steal your time and kill your growth. Let's build the system that frees you.
How It Works
A proven process that delivers measurable results
Initial Consultation and Sales Audit
We start with a deep dive into your current sales operations. I'll assess your team, processes, and challenges to create a customized plan.
Strategic Planning
Together, we'll develop a roadmap for improvement. Clear objectives, measurable KPIs, and a timeline that works for your business.
Implementation
I'll work directly with your team to implement new systems and processes. Hands-on training ensures everyone knows exactly what to do.
Optimization & Growth
Continuous improvement is key. We'll monitor results, make adjustments, and scale what works to drive consistent growth.
FAQs
What you need to know about Fractional Sales Leadership and Fractional Sales Management
Let's Talk
Ready to transform your sales team? Get in touch today.
Recognized Excellence
Award-winning Fractional Sales Leadership and Consulting
Louie Bernstein has been recognized for excellence in fractional sales leadership, sales management and leadership.