Are YOU the Real Sales Department?Build a Company That Grows Without You.
In 12 weeks, turn founder-led sales into a system your team can run — so revenue keeps coming when you step away, and you get your time, your focus, and your life back.
Grow and scale your company — for a fraction of the cost of a full-time VP of Sales.
A free 30-minute call. No pitch. We map where you are now and where you want to be. If it is not a fit, I will tell you.
“You have put together a really powerful system for any small business that wants to grow.” — B2B Investor
Maybe This Sounds Familiar
You wake up thinking about sales. You go to bed thinking about sales. You cannot remember the last vacation where you did not check your phone. You know you need systems. You do not know where to start.
And in the back of your mind, the same questions sit there. What happens if I get sick? What happens if I want to step away for a month? What happens if I want to sell this business someday?
If that lands, you are not failing. You are still the system. Let us fix that.
“We now had everyone working off the same playbook, and it gave us consistency. Results were much easier to measure.”
Founder-Led Sales Is Costing You More Than You Think
Do the math on your own time. If an hour of your time is worth $300, and you spend 20 hours a week running and closing sales, that is more than $300,000 a year — gone.
And that is before the real costs:
- The deals you miss because you were buried in other deals.
- The hire you keep delaying.
- The forecast you cannot trust.
- The growth that stalls at the edge of your calendar.
- The toll it takes on you and the people at home.
You are the most expensive salesperson in your company. And you cannot scale yourself.
If Nothing Changes
Picture twelve months from now, with everything the same.
- You are still closing most of the deals.
- Your pipeline still depends on you.
- You still cannot step away without sales slowing down.
- Your growth is still capped by your calendar.
Businesses do not scale. Systems scale. The only question is whether you build one this year — or carry the company on your back for another.
“Louie came in and helped bring together all our sales efforts into a system with a Sales Playbook, realistic pipeline, and defined roles. We are better off from having Louie here.”
Founder-Led Sales Eventually Breaks Every Company.
Because:
- Great reps leave.
- Forecasts become fiction.
- Revenue stalls.
- Company valuation suffers.
- You burn out.
This happens slowly. Until one day you realize:
You built yourself a job.
Not a company.
Where You Are Today vs. Where You Could Be
Where you are today
- You close the biggest deals.
- Pipeline reviews feel like guesswork.
- Your reps need you in every conversation.
- You cannot take your foot off the gas.
- Sales owns your calendar.
Where you could be in 12 weeks
- Your team runs pipeline reviews without you.
- Your forecast is predictable.
- New reps ramp faster.
- You finally trust your CRM.
- You spend your time on strategy, not chasing deals.
- You can take real time off.
What You Walk Away With in 12 Weeks
- A documented sales process that gives you consistency. No more winging it.
- Defined pipeline stages that help you forecast your cash flow.
- Accountabilities Documents for every role. What and When are defined. No surprises.
- A hiring and onboarding system that gets the best candidates, who can produce quickly.
- A strict qualifying standard based on your ICP. Keeps reps from chasing bad deals and wasting their time and YOUR money.
- A weekly operating cadence your team runs.
These are the systems that give you your time back and let the company grow without you.
This Program Is Not About Becoming Better at Selling
It is about:
- Building systems
- Creating predictability
- Getting your life back
- Increasing company value
- Becoming a CEO again
How You Get There: The Founder’s Corner
Imagine this — three months from now. You are no longer involved in every deal. Your team knows what to do. Your forecast finally feels real. And for the first time in years, you can focus on growing the business instead of carrying it.
One focused hour a week with me — a sales leader who has spent 50 years building sales teams and one INC 500 company. We work on your real sales problems. Your pipeline. Your deals. Your hires. Your numbers. Between calls, you have me on email when something needs a fast read.
But you are not paying for calls and emails. You are paying to stop being the bottleneck. Here is what that buys you:
- One hour a week that saves you hundreds of hours over the next year.
- Proven systems so you skip the expensive trial and error I already paid for.
- A playbook your team can run so the business no longer lives or dies on your calendar.
- Straight talk. You get what works and what does not. No fluff. No theory.
The 12-week path
Here is the ground we cover. How we tailor each piece to your business is what we map out on your call.
- Week 1Discovery and Current State. Map where sales stands today. What works, what’s stuck.
- Week 2Validate Your ICP. Get clear on who best to sell to and who are time-wasters.
- Week 3Pipeline and Stages. Build stages that help forecast cash flow and that prospects earn.
- Week 4Accountabilities Documents. Give every role a clear standard to hit. No surprises.
- Week 5Inbound and Outbound. We’ll build the outreach mix that fits your budget.
- Week 6Hiring and Onboarding. Set up my best-practices hiring system to hire and ramp reps fast.
- Week 7Compensation and Quotas. Set pay and quotas that reward the right actions and protect margin.
- Week 8CRM as the Source of Truth. Make your CRM the one place the truth lives – and you can count on.
- Week 9The Weekly Sales Rhythm. The cadence that runs the team without you.
- Week 10Forecasting and the Numbers. Trade hope-ium for a forecast you can defend.
- Week 11Social Selling in B2B. Learn the strategies for how to get business from LinkedIn and YouTube.
- Week 12The Founder Exit. Step out of the deals and hand the pipeline to your team.
Twelve weeks. One hour each. A sales engine that no longer depends on you.
Is This You?
This is for you if
- You are at an earlier stage, need a sales and business coach now, and cannot afford to hire one yet.
- You are a founder at $1M to $10M in revenue, still closing most of the sales yourself.
- You want a sounding board for big decisions from someone who has run the play for 50 years.
- You are considering an exit, acquisition, or wealth creation.
Companies dependent on the founder sell for less.
This is not for you if
- You want someone to embed with your team daily, and do the work. That is my Fractional Sales Leadership service. With this 12-week program, I build the system and coach you to run it.
Founders Stop Guessing and Start Measuring
One founder was closing every deal himself. One year later, sales were up 61% and the business turned its first profit in years — built on a system, not more hustle.
“Our sales are far better than where they were a year ago. Great job.”
Picture this: One Year From Now.
You take a vacation without reading your email.
Your phone doesn’t ring.
Sales meetings happen without you.
Pipeline reviews happen without you.
Revenue still comes in.
For the first time in years...
You feel like a CEO again.
Why Founders Hire Me
Because I’ve been exactly where you are. I bootstrapped and ran a company for 22 years. INC 500 Winner. I know what it feels like to:
- Worry about payroll
- Carry every big sale
- Work nights and weekends
- Wonder if you can ever step away
I’ve made the mistakes. Now I help founders avoid them.
Your Investment
You are not buying coaching. You are buying your time back, a pipeline you can trust, and a company that runs without you — on a small monthly investment, with no big hire and no big overhead.
$1,400 per month. That comes to $350 per session. One wrong sales hire or missed deal can cost six figures in salary, ramp, and lost pipeline.
Twelve-week minimum to start, then month to month. One rescheduled meeting per month. If you do not continue, you keep all the materials.
- One new deal can pay for months of coaching.
- We only start if our first call proves this is a fit.
- I work with a small number of founders at a time, so each one gets my focus.
- Want me embedded daily with your team building it out? Ask about my full Fractional Sales Leadership Program on the call.
Priced for companies where the budget is small but the need is big.
What Happens When Sales Stops Depending on You?
- You become a better CEO.
- A better spouse.
- A better parent.
- A better leader.
- You sleep better.
- You stop carrying the company alone.
That is the real transformation.
Every Month You Wait
- More founder dependency and more burnout.
- More growth left on the table.
- More risk if you get sick or want out.
- Your business becomes less valuable and harder to sell.
- Good people leave because everything bottlenecks with you.
Your competitors are building systems. Do not carry the company on your back for another year.
Questions Founders Ask
How is this different from hiring a VP of Sales?
A VP is a six-figure bet on one person, and most do not last two years. This builds the system first, so any rep can run it, at a fraction of the cost. When you are ready to hire, you hire into something that works.
I am not at $1M yet. Can this still help?
Yes. Earlier-stage founders use this to build the right habits before the wrong ones set in. We start where you are.
How much of my time does it take?
One hour a week on our call, plus the work we agree on between sessions. It is built to give you time back, not take it.
What happens on the call?
We look at where your sales stand, name the one thing keeping sales stuck on you, and decide together if this is a fit. No pitch. If it is not right, I will tell you.
Can I cancel?
The first 12 weeks build the foundation, so I ask for that commitment. After that it is month to month.
What if I want you more hands-on?
Ask about my full Fractional Sales Leadership Program, where I embed and build it with you week to week.
Would Your Sales Survive Without You?
Let’s Find Out. Book Your Call.
Book a free 30-minute call and we’ll walk through what happens each week.
