Fractional Sales Leader
Experienced sales leadership. Fraction of the cost.
Everything You Need to Know
Five videos that answer the questions every founder asks before hiring a Fractional Sales Leader.
What is Fractional Sales Leadership?
The basics. What a Fractional Sales Leader actually is, how the model works, and why it's become the go-to option for $1M-$10M companies that need sales leadership without the $250K+ VP gamble.
Here's What a Fractional Sales Leader Does
The day-to-day. Building your sales playbook, coaching your reps, managing your pipeline, and implementing the systems that turn chaos into predictable revenue.
Questions to Ask a Fractional Sales Leader
The interview. The specific questions you need to ask before signing an engagement. What to look for, what to avoid, and how to spot someone who actually knows what they're doing.
Fractional Sales Leader vs Sales VP
The comparison. When a fractional model makes sense, when you need a full-time hire, and how to make the right decision for your specific situation and growth stage.
Is a Fractional Sales Leader Right for Your Business?
The decision. An honest look at who benefits most from fractional sales leadership—and who doesn't. I'll tell you straight if this model fits your company.
You built this company from nothing. Now you're stuck running sales calls when you should be running the business.
I get it. The jump from $1M to $10M in revenue is brutal. You know you need sales leadership, but the thought of gambling $250K+ on a VP of Sales makes your stomach turn. And those big consulting firms? They hand you a deck and disappear. That's not leadership—that's a transaction.
A Fractional Sales Leader is the middle path. You get an experienced sales executive—someone who's built teams, closed deals, and scaled companies—working with you part-time at a fraction of the full-time cost. I've spent 9+ years as a Fractional Sales Leader helping 50+ companies in the $1M-$10M ARR range. I've scaled a company from zero to the INC 500. I've seen what works and what doesn't.
What I do: build your sales playbook, hire your first reps, coach your team, and create the systems that turn chaos into predictable revenue. Not advice—action. I embed with your team until the machine runs without me.
Below, I answer the five questions every founder asks before hiring a Fractional Sales Leader. Watch the videos or read the FAQs—then decide if this model fits your company.
No pitch. Just a conversation about your sales challenges.
Ready to Stop Being the Bottleneck?
Let's talk about your sales challenges. No pitch, no pressure—just a conversation about whether a Fractional Sales Leader makes sense for your company.
Frequently Asked Questions
Straight answers to the questions I hear most often.
What does a Fractional Sales Leader do?
A Fractional Sales Leader is an experienced sales executive who works with your company part-time instead of full-time. You get the expertise of a VP of Sales - building processes, coaching reps, managing pipeline. All without the $250K+ salary, commissions benefits, and equity. I've worked as a Fractional Sales Leader for 9+ years, helping 50+ companies (including my own) in the $1M-$10M ARR range build repeatable sales systems.
How much does a Fractional Sales Leader cost?
Fractional Sales Leaders typically cost 30-50% of what you'd pay a full-time VP of Sales. Instead of $250K-$400K annually (salary + benefits + equity), you're looking at $5K-$15K per month depending on engagement scope. The ROI comes fast—most of my clients see measurable improvement in their sales process within 90 days.
When should I hire a Fractional Sales Leader?
The sweet spot is $1M-$10M ARR. You've proven product-market fit, you're closing deals, but you're still the one running sales. You need someone to build the system, hire the team, and create the playbook—but you're not ready for a $250K+ full-time hire. That's exactly when a Fractional Sales Leader makes sense.
What's the difference between a Fractional Sales Leader and a sales consultant?
Consultants give advice. I do the work. A Fractional Sales Leader embeds with your team, runs your pipeline meetings, coaches your reps, and builds your sales playbook. I'm not handing you a deck and walking away—I'm in the trenches with you until the system is running.
Can a Fractional Sales Leader help me hire my first sales reps?
Absolutely. That's one of the most valuable things I do. I've developed a hiring system, including a hiring scorecard (essential), with 120+ interview questions specifically designed for sales roles. I'll help you write the job description, screen candidates, run interviews, and make the right hire the first time. A bad fit is a costly mistake.
How many hours per week does a Fractional Sales Leader work?
It depends on your needs. Most engagements are 10-20 hours per week. That's enough time to run weekly pipeline reviews, coach reps, build processes, and drive meaningful change. As your team matures and systems take hold, the hours can flex down.