Founder-Led Sales Videos
The most popular Founder-Led Sales content, handpicked for you.
Featured Shorts
Build The System Before The Team
In this video I break down why you build before you hire any seller or leader: • Who & Why One-Pager • 3-Stage Sales Process (Discovery → Demo → Proposal) • First 30 Days doc
Watch Video →Create This System Before Hiring Salespeople
Don't hire sales reps until you have a playbook. Learn why building the system first is crucial for scaling revenue.
Watch Video →My First Sales Hiring Mistake
Avoid common hiring pitfalls. Louie shares his personal experience with early sales hires and what he learned.
Watch Video →The Best Email That Gets Replies
A tactical email outreach tip to increase your response rates immediately. Simple but effective.
Watch Video →Complete Fractional Sales Leadership Playlist
Watch Individual Videos

Stop hiring "visitor" sales leaders
Fractional Sales Leadership
4 Steps to Be a Leader People Admire
Founder Growth
Don't Start A Business Without This
Founder Growth
Why your follow ups are killing your sales
Sales Process
Building The System First Before Building The Team
Sales Process