Founder-Led Sales Videos
The most popular Founder-Led Sales content, handpicked for you.
Featured Shorts
Build The System Before The Team
In this video I break down why you build before you hire any seller or leader: • Who & Why One-Pager • 3-Stage Sales Process (Discovery → Demo → Proposal) • First 30 Days doc
Watch Video →Create This System Before Hiring Salespeople
Don't hire sales reps until you have a playbook. Learn why building the system first is crucial for scaling revenue.
Watch Video →My First Sales Hiring Mistake
Avoid common hiring pitfalls. Louie shares his personal experience with early sales hires and what he learned.
Watch Video →The Best Email That Gets Replies
A tactical email outreach tip to increase your response rates immediately. Simple but effective.
Watch Video →Complete Fractional Sales Leadership Playlist
Watch Individual Videos
Your Sales Playbook Is NOT Just for Sales
Sales Process
Ignoring this became my worst nightmare
Most Advice Is Useless. Here’s Why
Founder Growth
Stop hiring "visitor" sales leaders
Fractional Sales Leadership
Step 11. The Simple Close Plan That Works
CEOs & Founders Sales System