Articles
Expert insights on sales leadership and team optimization
The 3 Critical Questions You Must Ask Before Hiring a Fractional Sales Leader
Stop guessing. Use this vetting framework to ensure you hire an operator, not just a consultant. Learn the three questions that separate high-impact fractional leaders from passive advisors.
4 Signs Your $1M+ Business Needs a Fractional Sales Leader (Not a VP)
Stop acting as the bottleneck to your own revenue growth. Learn the four operational signals that indicate it's time to deploy a Fractional Sales Leader to build your sales engine.
VP of Sales vs. Fractional Sales Leader: The $250k Decision You Can't Afford to Get Wrong
Why premature executive hiring destroys cash flow and how to bridge the gap between founder-led sales and a full-time executive. Learn when to hire fractional vs full-time.
What a Fractional Sales Leader Does: Stop Paying for Advice, Start Getting Execution
The difference between a binder full of theories and revenue lies in who is driving the car. Learn what a Fractional Sales Leader actually does day-to-day to build your sales engine.
What is a Fractional Sales Leader? The Capital-Efficient Model for Scaling Out of Founder-Led Sales
The capital-efficient model for founders between $1M and $10M ARR who need to build a sales machine but aren't ready for a C-Level hire. Learn how fractional leadership works.
135% of Quota and Put on a PIP: Why Written Accountabilities Save Sales Teams
A salesperson hits 135% of quota, then gets put on a PIP after a role change. Learn why written Position Contracts prevent this management failure and save sales teams from costly turnover and legal issues.