My 1st Sales Hire Mistake

A single sales mis-hire can bankrupt a small business. For founders managing founder-led sales, the pressure to get the first hire right is immense. Stop relying on gut feelings and resumes that don't translate to a startup environment. It's time to build a system. In this video, I give you two practical, battle-tested tools to de-risk your hiring process and build your sales team from scratch. This isn't theory; this is the tactical sales management framework I've used for decades to help small businesses scale. You will learn: How to hire right salesperson for the size of your business. This ensures you compare candidates objectively, removing bias and focusing on the traits that actually predict success in a small business sales role. If you're a founder or CEO ready to move from founder-led sales to building a predictable revenue engine, this is for you. This is the first step in effective sales leadership and creating a process that works, whether you're hiring full-time or considering fractional sales management.