The Best Question For Hiring Salespeople

Most CEO's still trapped in founder-led sales get fooled during sales interviews. You sit down, ask, "Tell me about yourself," and get a polished 10-minute story about their life, hobbies, and high school glory days. It sounds great, but it tells you absolutely nothing about whether they can actually close deals for your business. If you keep hiring based on personality instead of process, you’re going to keep burning cash on reps who don't perform. You can't afford another six-month ramp-up that ends in a firing. In this video, I break down the exact method I use to screen sales candidates with 90% accuracy in the first 20 minutes, after a decade as a Fractional Sales Leader. I’ll show you why the standard interview questions fail and how to pivot the conversation to get the real data you need: quotas exceeded, new accounts opened, and the specific sales process they used to do it. Stop hiring resumes and start hiring revenue generators.