Don't Hire A Salesperson Until You Do This

Most founders hire their first salesperson too early and waste $150K and 9 months on a failed sales hire. The 10:15 sales playbook rule prevents this expensive mistake and helps you transition out of founder-led sales successfully. Before hiring your first sales rep, you need three foundational elements: 10 customers, 15 qualified leads per month, and a written sales playbook. This framework ensures you're ready to scale sales without your direct involvement. As a fractional sales leader, I help founders with $1M-$10M ARR build proper sales foundations before making expensive hiring mistakes. I specialize in sales process development, pipeline management, CRM optimization, and sales team hiring for small businesses transitioning from founder-led sales. The 10:15 rule ensures your sales hire has a proven product (10 customers), a reliable lead system (15 monthly leads), and documented sales processes (written playbook) to follow. Without these elements, even experienced sales professionals will struggle. Learn how to prepare your business for scalable sales growth, build effective sales systems, and know exactly when you're ready to hire your first salesperson. Stop guessing about sales hiring and start using a proven framework that protects your investment and accelerates growth.