How Reality Kills Founder-Led Growth

As a founder, you hire your first salesperson. You know your B2B sales cycle is about 6 months. But after 90 days, there are no closed deals. You get concerned. The board asks questions. You start to think you made a bad hire. This is a familiar pattern in founder-led sales. This 90-day panic is where founders burn cash and fire good salespeople. Your impatience goes against the sales math you already know. Expecting results in half the time of your own sales cycle sets your new hire up for failure and keeps your business from scaling. This is more than a mistake; it's a costly self-inflicted wound that stops growth. This video explains the "Sales Physics" behind this problem. Before you hire your first salesperson, you must have the money to pay them for one full sales cycle. If you don't have the funds, you are not ready. You need to keep selling yourself until you do. This advice will save you stress and money. This video is for founders, entrepreneurs, and CEOs of small businesses who are transitioning from founder-led sales and building their first sales team. If you need help with sales management, sales leadership, or scaling your sales process, this is for you.