4 Steps to Be a Leader People Admire

Who you become in business is more important than what you accomplish. You can absolutely be a highly regarded jerk if you want to be successful in business and be someone people want to work with. Try these four steps. 1. Have a high degree of integrity. Everyone needs to know your word is your bond and they're not being manipulated. 2. Make your values known. People don't just chase results. They want to be part of a team with values. 3. Nurture your business relationships. People work harder for those that they trust. 4. Lead with empathy, not your ego. If you don't attempt to understand them, they will never understand you. It's really all about character and what type of person you want to be and be known for. Being the business leader your team admires as a person leads to a much richer success than just your accomplishments, and I hope this helps you. The 3 Biggest Takeaways Views Are Vanity, Trust Is Sanity You don't need 175,000 views to build a business. You need the right views. As mentioned in your story, the video that generated the most actual revenue had only 220 views. Why? Because it spoke directly to the pain points of a specific audience (Fractional Sales VP needs). Founders need to stop obsessing over virality and start obsessing over value. If 50 people watch your video and 3 of them book a call, you’ve won. Video is the Ultimate Trust Accelerator There is no faster way to bridge the gap between "stranger" and "trusted advisor" than video. When a prospect calls you and says, "I feel like I already know you," the sales cycle is effectively cut in half. You aren't pitching anymore; you are confirming what they already believe. Video allows you to scale your personality and mentorship so you can sell while you sleep. Evergreen Content is a Business Asset Unlike a cold call that disappears the moment you hang up, a YouTube video works for you forever. It is an investment that compounds. You mentioned that some of your earliest (and admittedly "worst") videos are still getting views today. This creates a 24/7 sales presence. A video you record once can answer objections and build authority for years to come. Frequently Asked Questions (FAQs) Q1: I don't have a professional studio. Can I still start? A: Absolutely. In fact, high production value can sometimes feel less authentic. All you need is a smartphone, a $35 microphone, and a smile. The market craves connection, not cinematic perfection. "Just hit record" is the only strategy that matters in the beginning. Q2: What if I post videos and get zero engagement? A: You keep going. As noted in your story, you posted for five months with zero results before the dam broke. Consistency is the filter that separates the dabblers from the leaders. You are building a library of credibility, and that takes time. Q3: Should I put my videos on YouTube or LinkedIn? A: Both. It’s a "twofer." LinkedIn is prioritizing video right now, and YouTube is the world's second-largest search engine. Record once, distribute everywhere. Don't limit your reach by picking a favorite platform. Q4: I’m afraid of looking stupid on camera. How do I get over that? A: By realizing that your fear is costing you money. Your competitors are already doing it. Furthermore, video allows you to tap into your "inner actor." It’s supposed to be fun. If you stumble, it just proves you're human—and humans buy from humans. Q5: What should I talk about? A: Answer the questions your customers are already asking you. If you explain what a Fractional VP does, record it. If you explain how to handle an objection, record it. Your "boring" daily expertise is "groundbreaking" advice to someone who doesn't know it.