The $200k Sales Hire Mistake

That $200,000 check you're about to write for your first "rockstar" Sales VP? It might as well be a match to light your runway on fire. I've seen it happen more times than I can count. A brilliant founder, a great product… and a high-priced sales leader who flames out in six months, leaving behind nothing but a depleted bank account and shattered morale. You blame the hire. You blame the market. But the real mistake happened long before you even posted the job description. The common advice to "hire for experience" is a trap. The single biggest predictor of a new sales leader's failure has nothing to do with their resume. It has everything to do with what you, the founder, haven't built yet. You haven't made it possible for them to succeed. In this video, I'm not giving you a list of tired interview questions. I'm giving you the system. I'll break down the single, catastrophic mistake that costs founders hundreds of thousands and reveal the simple framework you MUST have in place before you even think about hiring. This is the difference between a sales team that prints money and one that just burns it. Stop gambling with your company's future. It's time to put process before people, so the right people can thrive. Watch now and save yourself the $200k lesson.