Fire Yourself From Sales

You started a business to be a CEO. So why are you still acting like your top salesperson? You know you need to scale your sales. You want a team that can grow the business for you. But you're stuck. Every time you think about handing off sales, a voice says: "No one can sell it like I can." "It'll be faster if I just do it myself." "What if they mess up a relationship?" I've been there. I spent over two decades as a founder, and for years, I let that voice keep me trapped. You are the hero of your story. But every hero needs a guide with a plan. Here is a simple plan that works. It's not magic. It's a discipline. Step 1: Teach the Pain, Not the Pitch. Your first hires don't need to be product experts on day one. They need to be problem experts. Your training must be 80% about the customer's world and 20% about your solution. Step 2: Give Them Your Framework. What's your approach? Is it "build the relationship first"? Is it "find the pain behind the pain"? Write it down. Make it a principle they can follow. Step 3: Build the Asset. Get it all in a Sales Playbook. Your call structure, your email templates, your answers to common objections. This tangible asset is what allows someone else to tell your story with the same conviction you do. You don't need to find a unicorn salesperson. You need a system that any good salesperson can use to succeed. Stop being the bottleneck. Start being the leader.