All Videos

The Question That Ends Most Sales Interviews

If you can’t tell me about me… I already know you can’t sell to them. When I'm interviewing salespeople, either managers or sales reps, one of the first questions I ask them is, what can you tell me about me? And they say, well, I really don't know that much. The interview's almost over because I'm looking for, and everyone else is looking for, a salesperson, especially these days when information is abundant through LinkedIn and AI and all different places, who has taken the time to prepare for their interview. Doing their research not only on the company, but on the person who is hiring them, who may also end up being their manager. You will do nothing greater to impress someone, other than past results and success, than showing that you've done your research and you're in there as a professional who can deliver results. Because that's how you want to act when you're out prospecting new business and that's what they want to see. The 3 Biggest Takeaways Stop Hiring for the Past, Start Hiring for the Future When you ask "Tell me about yourself," most candidates recite their resume chronologically starting from grade school. This is useless data. As a founder, you don't care about their first grade teacher; you care about their wins. You need to flip the script immediately. If they can't pivot to talking about their specific successes and how those wins translate to your business, they aren't the right fit. The "Luck" Litmus Test Asking "On a scale of 1 to 10, how lucky are you?" sounds like a throwaway question, but it's actually a psychological filter. You are looking for a "10." Why? because people who believe they are lucky are optimistic. In sales and startups, optimism is a survival skill. People who say "3" or "5" often view themselves as victims of circumstance. You can't build a business with victims; you build it with people who believe the ball bounces their way because they put themselves in the right position. Optimism is a Revenue Driver The video underscores that optimism isn't just a "nice to have" personality trait—it's a performance metric. Optimistic salespeople recover faster from rejection. Optimistic leaders inspire teams during lean months. If you hire a pessimist (someone who thinks they are "unlucky"), you are inviting friction into your culture. Hire the person who thinks they won the lottery just by waking up today. Frequently Asked Questions (FAQs) Q1: What if a candidate says they are a "5" on the luck scale because they are "realistic"? A: That’s a red flag for a sales role. "Realism" in an interview is often code for cynicism. In sales, you need delusional optimism to pick up the phone after the 50th "no." A "5" will quit when the going gets tough because they believe the universe is indifferent to their success. Q2: Isn't asking about "luck" unprofessional? A: Not at all. It's a behavioral question disguised as small talk. You aren't asking about superstition; you are asking about their locus of control. Do they see the world as a place of opportunity (lucky) or a place of struggle (unlucky)? Q3: How do I stop candidates from reciting their whole life story? A: Interrupt them politely but firmly. Say, "That's great background, but I'd love to fast forward to your top three professional wins in the last five years." If they can't make that jump, they lack executive presence. Q4: Can you teach an "unlucky" person to be optimistic? A: As a founder, you don't have time to be a therapist. You are running a business, not a rehabilitation center. Hire for attitude, train for skill. It is infinitely harder to rewire someone's worldview than it is to teach them your CRM. Q5: What is the "Bad Hires Kill Businesses" concept? A: It refers to the opportunity cost. A bad hire doesn't just cost you their salary; they cost you the sales they didn't make, the morale they drained from the team, and the time you spent managing them. It’s better to have an empty seat than a toxic one.

Watch on YouTube

More Videos

Stop hiring "visitor" sales leaders

Stop hiring "visitor" sales leaders

4 Steps to Be a Leader People Admire

4 Steps to Be a Leader People Admire

Don't Start A Business Without This

Don't Start A Business Without This

Why your follow ups are killing your sales

Why your follow ups are killing your sales

Building The System First Before Building The Team

Building The System First Before Building The Team

The 3-Gate Test: Should You Quit Your Job or Business?

The 3-Gate Test: Should You Quit Your Job or Business?

How to make your businesses obsolete

How to make your businesses obsolete

Just make friends to make sales, now!

Just make friends to make sales, now!

Founders, Fire Yourself

Founders, Fire Yourself

How to Handle a "Level 7" Crisis in Your Business

How to Handle a "Level 7" Crisis in Your Business

Just show up!

Just show up!

The $250,000 Hiring Mistake

The $250,000 Hiring Mistake

Big Hiring Mistake

Big Hiring Mistake

Are you burned out and don't even know it?

Are you burned out and don't even know it?

You don't want this advice.

You don't want this advice.

Problems don't fix themselves  Hunt them down.

Problems don't fix themselves Hunt them down.

Your Sales Playbook Is NOT Just for Sales

Your Sales Playbook Is NOT Just for Sales

Most Advice Is Useless. Here’s Why

Most Advice Is Useless. Here’s Why

Ignoring this became my worst nightmare

Ignoring this became my worst nightmare

Why Prospects Go Silent

Why Prospects Go Silent

The One Step That Speeds Up Closing

The One Step That Speeds Up Closing

2 Things That Bring Success

2 Things That Bring Success

The Secret Email Step That Gets Replies

The Secret Email Step That Gets Replies

How Founders Reclaim 15 Hours Weekly

How Founders Reclaim 15 Hours Weekly

Founders: When to Let Go of Sales

Founders: When to Let Go of Sales

2 Things That Bring Success

2 Things That Bring Success

Free Yourself From Sales Management

Free Yourself From Sales Management

Why 90 % of Reps Need Weekly Coaching

Why 90 % of Reps Need Weekly Coaching

Getting Business on LinkedIn

Getting Business on LinkedIn

Don’t Hire A Fractional Sales Freelancer

Don’t Hire A Fractional Sales Freelancer

Ask This Before Hiring A Fractional Sales Leader

Ask This Before Hiring A Fractional Sales Leader

Building a great sales team from scratch

Building a great sales team from scratch

Don’t Hire A Fractional Sales Freelancer

Don’t Hire A Fractional Sales Freelancer

Stop Selling By Accident, Start Scaling

Stop Selling By Accident, Start Scaling

Pressure is your friend

Pressure is your friend

Stop Being Your Company's Best Closer

Stop Being Your Company's Best Closer

Stop Hiring Bad Sales Reps (Ask This Instead)

Stop Hiring Bad Sales Reps (Ask This Instead)

Stop Focusing On Your Customers Now

Stop Focusing On Your Customers Now

Quit your job and start a business?  1 question.

Quit your job and start a business? 1 question.

2 Steps to hiring great salespeople

2 Steps to hiring great salespeople

Stop Managing Sales, Start Leading Growth

Stop Managing Sales, Start Leading Growth

Deals Die Here

Deals Die Here

Why Fractional Sales Leadership Could Be Your Next Big Career Move

Why Fractional Sales Leadership Could Be Your Next Big Career Move

Is a Fractional Sales Leader right for your business?

Is a Fractional Sales Leader right for your business?

Fractional Sales Leader vs Sales VP

Fractional Sales Leader vs Sales VP

My 1st Sales Hire Mistake

My 1st Sales Hire Mistake

Hiring a Fractional Sales Leader? ASK THESE 3 THINGS!

Hiring a Fractional Sales Leader? ASK THESE 3 THINGS!

Here's what a Fractional Sales Leader does

Here's what a Fractional Sales Leader does

You don't need a full-time Sales VP

You don't need a full-time Sales VP

Why Your Sales Growth Has Stalled

Why Your Sales Growth Has Stalled

Give Your Sales Team This One Document

Give Your Sales Team This One Document

My Simple Fix for Sales & Marketing Alignment

My Simple Fix for Sales & Marketing Alignment

Fire Yourself From Sales

Fire Yourself From Sales

Build This Before Hiring Salespeople

Build This Before Hiring Salespeople

Get New Sales Reps Productive In 2 Weeks

Get New Sales Reps Productive In 2 Weeks

Why Your  Top Sales Reps Quit

Why Your Top Sales Reps Quit

How One Sales Hire Failed Fast

How One Sales Hire Failed Fast

Why Your  Sales Reps Are Failing

Why Your Sales Reps Are Failing

A Wake Up Call That Saved Me

A Wake Up Call That Saved Me

The Best Question For Hiring Salespeople

The Best Question For Hiring Salespeople

At 73 I'm Still Learning Sales

At 73 I'm Still Learning Sales

Don't Hire A Salesperson Until You Do This

Don't Hire A Salesperson Until You Do This

Circle Of Success For Founders

Circle Of Success For Founders

Hiring Salespeople? Ask These 3 Questions

Hiring Salespeople? Ask These 3 Questions

Don't Die With Business Regrets

Don't Die With Business Regrets

Build The System Before The Team

Build The System Before The Team

It's A Terrible Time To Be In Sales

It's A Terrible Time To Be In Sales

How Reality Kills Founder-Led Growth

How Reality Kills Founder-Led Growth

The One Page Sales Team Fix

The One Page Sales Team Fix

The $200k Sales Hire Mistake

The $200k Sales Hire Mistake

Founders' Sales Advice That Actually Works

Founders' Sales Advice That Actually Works

How To Really Build Grit As A Founder

How To Really Build Grit As A Founder

Create This System Before Hiring Salespeople

Create This System Before Hiring Salespeople

My First Sales Hiring Mistake

My First Sales Hiring Mistake

The Best Email That Gets Replies

The Best Email That Gets Replies