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February 9, 2026 · Louie Bernstein

Who's fault is it?

Accountabilityfractional VP of salesfractional sales leaderfractional sales director

Ever hear a salesperson say they were shocked when let go? Who's fault is that?

Preparing for success or the release of a salesperson starts the day the salesperson starts. Their job, and every sales job, should come with a written set of what's expected of them and when it's expected.

This is called An Accountabilities Document. It will save you time, money and heartache.

Include: ✅ KPIs ✅ Metrics ✅ Activities ✅ Sales Goals ✅ Product Knowledge

If a salesperson is shocked when they are let go it's the fault of either: ✔️ The sales leader (Founder?) for not providing in writing what success will look like and giving that doc to their new employee. or ✔️ The salesperson for not taking it seriously when that document is given to them.

Being released from a company should never be a surprise.