Pricing
A full-time VP of Sales costs $400,000–$500,000 all-in per year. A Fractional CRO costs $6,000–$14,000 per month. Same strategic leadership. 60–80% less cost. Here are the real numbers.
All-in annual cost: $400,000–$500,000+
All-in annual cost: $72,000–$168,000
Fractional CRO costs 60–80% less than a full-time VP of Sales.
Same strategic leadership. Zero equity dilution. No 6-month ramp. Impact starting week one.
Every engagement includes the core deliverables your sales system needs to stand on its own:
Every hour you spend closing deals is an hour you're not spending on product, fundraising, or strategy. At $500/hr of opportunity cost, 20 hours/week = $520k/year.
Deals that fall through the cracks because no one owns follow-up. Deals that go cold because no one is running pipeline reviews. Every stalled deal is real revenue not recognized.
Hiring salespeople without a Sales Playbook or system is expensive. The average bad sales hire costs $200k–$400k all-in when you factor in salary, lost pipeline, and replacement costs.
Scope and time. A $6k/month engagement typically involves 8–12 hours/week focused on a specific deliverable like building a Sales Playbook or auditing the pipeline. A $14k/month engagement involves more hours, active team management, hiring support, and full strategic oversight. Most engagements start at the lower end and scale as the work deepens.
Most engagements run 6–12 months because that's what it takes to build a real system, not just hand you a document. That said, I don't lock clients into long-term contracts. We work month-to-month with a mutual understanding of the timeline. If something isn't working, we talk about it and adjust.
A full-time VP of Sales costs $200k–$300k base, plus equity, benefits, and recruiting fees — $400k–$500k all-in per year. A Fractional CRO costs $72k–$168k per year with no equity, no benefits, and no recruiting fees. That's 60–80% less cost. And you get impact week one instead of after a 6-month ramp.
Book a Working Session. We'll spend 30 minutes looking at your specific situation and figure out what the right first step is — whether that's a Sales Audit, a Sales Playbook build, or something else entirely. No pitch, no pressure. Just a real conversation.
The ROI comes from two places: revenue you capture faster, and time you get back. If a Fractional CRO helps one additional mid-market deal close per month, it pays for itself many times over. If it gets you out of the daily sales grind so you can focus on strategy, product, or fundraising — the value compounds even more.
30 minutes. We'll look at your sales situation and figure out what the right scope and investment looks like for your business.