All Posts

February 11, 2026 · Louie Bernstein

9 Things More Important Than Capital

fractional sales managerfractional sales management

I started my business, broke.

You don’t need a fortune to start a business. You need what Jim Rohn outlines here.

What’s your favorite or what would you add?

I'll go first: Faith. 🎯

Everyone told me I was crazy to start my company without capital or a cushion.

But, deep down, I knew I could pull it off. I had faith.

Without that faith in myself I doubt I would have gone on to run that business for 22 years, including earning a spot on the INC 500.