All Posts
February 11, 2026 · Louie Bernstein
9 Things More Important Than Capital
fractional sales managerfractional sales management
I started my business, broke.
You don’t need a fortune to start a business. You need what Jim Rohn outlines here.
What’s your favorite or what would you add?
I'll go first: Faith. 🎯
Everyone told me I was crazy to start my company without capital or a cushion.
But, deep down, I knew I could pull it off. I had faith.
Without that faith in myself I doubt I would have gone on to run that business for 22 years, including earning a spot on the INC 500.
