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March 12, 2026 · Louie Bernstein
Founders, Don't Sleep On YouTube
I made $100k+ in 2025 with YouTube.
But not from YouTube.
It was from people watching my videos there and then going to my LinkedIn profile to check me out.
Once founders determined I could help them transition out of founder-led sales, they reached out for fractional sales leadership.
No cold calling.
No follow ups.
No chasing.
Founders, are you sleeping on YouTube?
Your ICP is there looking for what you offer.
YouTube knows who they are!
And they'll dish up your videos because you'll be seen as the expert.
After watching, that's when viewers will jump to your LinkedIn profile. (Make sure you're consistent in your messaging.)
FOUNDER BENEFITS
- Videos can be a great, no/low cost part of your sales and marketing strategy to grow your business.
- They're a forward step to help you transition out of Founder-Led Sales.
- And they work 24x7. No breaks!
But not from YouTube.
It was from people watching my videos there and then going to my LinkedIn profile to check me out.
Once founders determined I could help them transition out of founder-led sales, they reached out for fractional sales leadership.
No cold calling.
No follow ups.
No chasing.
Founders, are you sleeping on YouTube?
Your ICP is there looking for what you offer.
YouTube knows who they are!
And they'll dish up your videos because you'll be seen as the expert.
After watching, that's when viewers will jump to your LinkedIn profile. (Make sure you're consistent in your messaging.)
FOUNDER BENEFITS
- Videos can be a great, no/low cost part of your sales and marketing strategy to grow your business.
- They're a forward step to help you transition out of Founder-Led Sales.
- And they work 24x7. No breaks!
