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February 15, 2026 ยท Louie Bernstein

The wrong hire can cost you 18 months

hiringfractional sales leadership

Hiring a Sales VP at the wrong time can cost your business 18 months.

In small business, 18 months can be growth or stagnation.

6 months to find a Sales VP. 6 months ramp. Not a fit. 6 months to find a Sales VP.

Build your sales system first. It's safer. More cost effective.

Build momentum.

Then hire the VP. Give them something to scale.