This is a terrible time to be in sales.

This is a terrible time to be in sales.

Said, no successful salesperson.

❌ Buyers do too much research before they call me. ❌ Nobody returns my calls or emails. ❌ There’s too much competition!

You’re right. The cheese has moved.

And you need to move with it, or it will indeed be a terrible time to be in sales...For you.

After almost five decades of changing technologies in sales, I say this: There has never been a better time to be in sales. 🎯 There is so much new technology that can help you. If you use it correctly. 💥

Enter AI.

AI can help you write your emails, research your prospects, even learn about how they respond in meetings and help you adjust to their personalities.

What you want to avoid is going for shortcuts by having AI to do all the work for you. People will see after they start speaking with you (if you’re lucky) that you probably didn't write that e-mail, if you use exactly what you get from AI word-for-word.

Use these new and exciting tools as guides to help you be more efficient, more effective, and a better salesperson.

You’ll generate more pipeline and close more sales by zeroing in on the correct prospects for your product or service, and saying the right things, by using the technology more effectively. 🎯

You want shortcuts? Use Waze. You want more sales? Use the AI tools as tools, and put in the work.