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March 26, 2026 · Louie Bernstein
Using LinkedIn The Right Way
Everything seemed to change for me on LinkedIn when I started to focus on two things, consistently:
1. Being as helpful as I could. I tried to create content that helped educate founders and salespeople based on five decades of experience in business, including 22 years as a bootstrapped founder.
2. Writing for my (future) customers - not the algorithm.
I'm on LinkedIn for four reasons:
1. To educate.
2. To get educated.
3. To connect with interesting people.
4. To grow my Fractional Sales Leadership business.
1. Being as helpful as I could. I tried to create content that helped educate founders and salespeople based on five decades of experience in business, including 22 years as a bootstrapped founder.
2. Writing for my (future) customers - not the algorithm.
I'm on LinkedIn for four reasons:
1. To educate.
2. To get educated.
3. To connect with interesting people.
4. To grow my Fractional Sales Leadership business.