Fractional VP of Sales for Small Businesses
A Fractional VP of Sales gives small businesses the system, the team management, and the predictable pipeline that only large companies used to afford — at roughly half the cost of a full-time hire.
By Louie Bernstein · Published · Updated
I don't consult from a distance. I get embedded and build the system from the inside.
Every engagement starts here. I get into the details of your sales motion before recommending anything. No assumptions.
I build the document that turns founder knowledge into a repeatable system — ICP, scripts, objection handling, pipeline stages, onboarding.
Scorecards for hiring, onboarding for new reps, weekly 1:1s, pipeline reviews. I manage your team so you don't have to be in every deal.
Replace gut-feel forecasting with action-based pipeline stages. Know what's real, what's stalled, and where to focus.
I implement a 15–33 minute daily training structure that keeps your reps sharp and shortens onboarding from months to weeks.
Accountabilities Document and activity-based KPIs that tell you exactly what each rep is responsible for — and whether they're delivering.
“When Louie came on board he wrote and organized our outbound scripts and emails. We now had everyone working off the same playbook, and it gave us consistency. Results were much easier to measure. Onboarding, and getting a new BDR productive, happen quicker too.”
— Neal Reynolds
CEO, BankMarketingCenter.com
“Thank you Louie for what you have done in the past year. I believe our sales are far better than where they were a year ago, great job!”
— Kevin Zhao
CEO, ZBSPOS.com
A Fractional VP of Sales is an experienced sales leader who works with your company part-time — typically 2–3 days per week — embedded in your business rather than advising from the outside. They build your sales system, manage your team, run pipeline reviews, and own the sales function so the founder doesn't have to.
A consultant gives advice. A Fractional VP of Sales gets into the work. I start with a Sales Audit to understand what's actually happening. Then I build the Sales Playbook, manage the team, run pipeline reviews, and create accountability systems.
Small businesses with $1M–$10M ARR are the sweet spot. You've proven your product works. Now the challenge is building a scalable sales system. You need real leadership, but a full-time VP of Sales at $250k–$400k all-in isn't the right move yet.
Typically $10,000–$20,000 per month, depending on scope. That's roughly half the cost of a full-time VP of Sales (which runs $250k–$400k all-in per year when you include base, OTE, equity, and benefits).
Want to understand the difference between a Fractional Sales Leader and a Consultant? See the full comparison →
30 minutes. No pitch, no pressure. Just a real conversation about whether a Fractional VP of Sales is the right move for your small business.