Fractional VP of Sales for Small Businesses
A Fractional VP of Sales gives small businesses the system, the team management, and the predictable pipeline that only large companies used to afford — at 60–80% less than a full-time hire.
I don't consult from a distance. I get embedded and build the system from the inside.
Every engagement starts here. I get into the details of your sales motion before recommending anything. No assumptions.
I build the document that turns founder knowledge into a repeatable system — ICP, scripts, objection handling, pipeline stages, onboarding.
Scorecards for hiring, onboarding for new reps, weekly 1:1s, pipeline reviews. I manage your team so you don't have to be in every deal.
Replace gut-feel forecasting with action-based pipeline stages. Know what's real, what's stalled, and where to focus.
I implement a 15–33 minute daily training structure that keeps your reps sharp and shortens onboarding from months to weeks.
Position Contracts and activity-based KPIs that tell you exactly what each rep is responsible for — and whether they're delivering.
“When Louie came on board he wrote and organized our outbound scripts and emails. We now had everyone working off the same playbook, and it gave us consistency. Results were much easier to measure. Onboarding, and getting a new BDR productive, happen quicker too.”
— Neal Reynolds
CEO, BankMarketingCenter.com
“Thank you Louie for what you have done in the past year. I believe our sales are far better than where they were a year ago, great job!”
— Kevin Zhao
CEO, ZBSPOS.com
A Fractional VP of Sales is an experienced sales leader who works with your company part-time — typically 2–3 days per week — embedded in your business rather than advising from the outside. They build your sales system, manage your team, run pipeline reviews, and own the sales function so the founder doesn't have to.
A consultant gives advice. A Fractional VP of Sales gets into the work. I start with a Sales Audit to understand what's actually happening. Then I build the Sales Playbook, manage the team, run pipeline reviews, and create accountability systems. I'm embedded in your business — not sending you a report from the outside.
Small businesses with $1M–$10M ARR are the sweet spot. You've proven your product works. Now the challenge is building a scalable sales system. You need real leadership, but a full-time VP of Sales at $400k+ all-in isn't the right move yet. A Fractional VP of Sales bridges that gap.
Typically $6,000–$14,000 per month, depending on scope. That's 60–80% less than a full-time VP of Sales (which runs $400k–$500k all-in per year when you include base, OTE, equity, and benefits). You get the same strategic leadership without the full-time cost or commitment.
Yes — always. Hiring salespeople before you have a documented process is one of the most expensive mistakes small businesses make. Your first hire will figure out their own way to sell, which may not match yours. Building the playbook first is how you onboard faster, manage easier, and get consistent results. This is one of the first things I build in any engagement.
Want to understand the difference between a Fractional Sales Leader and a Consultant? See the full comparison →
30 minutes. No pitch, no pressure. Just a real conversation about whether a Fractional VP of Sales is the right move for your small business.